Focus area 01 · Augment — sales & marketing
See the territory before you send your team.
We put a map and an expert next to your commercial team: where the burning demand is, and what to recommend when they get there. Our first case: AquoLiber, a Mexican water-treatment company.
−300 M · Why sales first
Commercial work is where augmentation pays for itself.
The public data already exists
Water stress by watershed, aquifer concessions, federal exclusion zones, economic censuses. Almost nobody uses them to decide whom to visit on Monday.
The knowledge lives in a few heads
Which treatment solves which symptom — the expert with twenty years in the field knows. Augmentation puts that reach in the hands of the whole team.
Mistakes cost visits
A poorly chosen territory burns the quarter; a wrong recommendation burns the relationship. The right call, made early, is worth years.
−600 M · Inside the pilot
Two engines, one pilot.
Together they answer the two questions every commercial team asks: where do I go? and what do I offer when I get there?
The priority map
A priority map of Mexico's 2,469 municipalities, crossing water stress with the real presence of target customers — some 36,000 establishments across seven industries, filterable by sector and size.
- Water Stress Index (0–100) per municipality, built from three public sources
- WRI Aqueduct 4.0 — baseline stress of the sub-watershed (45%)
- Aquifer pressure, CONAGUA — concessions vs. recharge (35%)
- Exclusion zones (vedas) — share of municipal surface (20%)
- Customer presence — economic census (DENUE) across seven verticals
The domain expert
A structured knowledge base of industrial water treatment — product lines, industries, applications, treatment trains, regulations — and an AI expert that turns a symptom described in plain language into an auditable recommendation with sources.
- 12 product lines and six industries fully structured
- Symptoms → applications → treatment trains, with quality targets and KPIs
- Regulations built in — NOM, CONAMA, DS-46
- Grounded answers — deterministic retrieval over the knowledge base, hardened by decision rules; no improvisation
- Trilingual — English, Spanish, Portuguese
The pilot puts both next to the same commercial team: the map sends them to the right municipality; the expert helps them win the conversation once they're in the room.
−900 M · The pattern
A recipe, not a one-off.
Water is the first case, not the last. The pattern generalizes to any industry where territory, domain knowledge, and expensive decisions meet.
Simulate the territory
Public data, geography, and physics — scored into a map that says where the opportunity concentrates.
Know the domain
The expertise of the industry, structured: what fails, what fixes it, what the regulations require.
Guide the human
An expert at every decision: recommendations with receipts, leads captured, reasoning explained — the person stays in charge.
−1,100 M · Status
The priority map and the knowledge base are live internal tools today, serving their commercial team. New collaborations under study.
−1,500 M · Narwhal depth
Your industry has a territory too.
If your commercial team decides where to go and what to offer on intuition, augmentation can make that decision safe. Tell us which one — we'll tell you what it takes to build its map.